Skip to content
(LAY SHAH · INDEPENDENT WEB DEVELOPER)

A better website.
A simpler workday.

I build websites that help customers choose your business, and custom tools that cut repetitive work. You work directly with me, from the first sketch to launch.

Tell me what you need See what I’ve built

Based in Ahmedabad, India. Working with founders, local businesses, and small teams.

(ABOUT)

One person.
The whole build.
Accountable to you.

I’m Lay, a freelance developer who handles design, frontend, and backend. The person you talk to is the person making the decisions and writing the code.

My work ranges from a tyre-retreading website to a fabric catalog system and a creator campaign platform. Each starts with the same question: what should this make easier for your customers or your team?

(WHAT I BUILD)

Six services. One developer.

A good fit if you need a clearer business website, a custom web product, or a tool that replaces a manual workflow. We agree the scope and timeline before the build starts.

01

Websites & Landing Pages

Clear service pages, mobile layouts, and a direct path to an inquiry. Built around the questions your customers need answered.

HTML/CSSTAILWINDGSAP
02

Web Applications

React on the front, Python on the back. Dashboards, portals, and tools your team will actually open every morning.

REACTNEXT.JSPYTHONPOSTGRESQL
03

E-Commerce

Shopify custom themes or headless builds. Focused on getting people to checkout, not just looking good.

SHOPIFYLIQUIDHEADLESS
04

Custom CMS & Admin Tools

Internal tools your team can use without calling me every time. Catalog systems, role-based access, the lot.

FLASKSQLALCHEMYREST
05

Dashboards & Data Viz

Interactive charts, real-time feeds, live trading analytics. Monitors that make sense at a glance.

D3.JSCHART.JSWEBSOCKET
06

Automation & Bots

Trading bots, scrapers, workflow automation. If it's repetitive, it can probably be automated away.

PYTHONBINANCE APITELEGRAM
(PROCESS)

Know what happens.
At every step.

01

Talk

Send a short brief or book a 30-minute call. We talk about your audience, the problem, and what a useful result looks like.

02

Direction

You get a proposed scope, timeline, and design direction. We agree what’s included before development begins.

03

Build properly

Review the working site as it takes shape. I check mobile layouts, loading speed, and the paths people use to contact you or get work done.

04

Stay after launch

I walk you through the finished build, hand over the code and access, and agree what support you need after launch.

(SELECTED WORK)

Different businesses.
Practical builds.

All projects
ASH Clipping

Full Stack Web Application · 2026

ASH Clipping

A campaign platform for brands and creators, bringing content review, social view tracking, and creator payout records into one place.

15 Weeks

View case study
Intent Studio

Retail Design Studio · 2026

Intent Studio

A website for a retail design studio, built to let prospective clients explore the work and understand the studio’s approach.

4 Weeks

View case study
Capital Tyres

Local Business Web Design · 2026

Capital Tyres

A five-page website for a Pune tyre-retreading business, explaining the services and helping fleet owners take the next step.

10 Days

View case study
View All Projects
(REVIEWS)

From people I've actually worked with.

VS

"Professional, fast, and incredibly talented. Lay transformed our online presence completely, and the new headless architecture has already increased our conversion rate significantly."

Vipul Shah Owner, Kamaldeep Enterprise
FS

"We needed something that looked credible to international clients. Within two weeks of going live, we started getting inquiries from Dubai and Singapore. Our old site hadn't done that in three years."

Fred Stack Director, SwiftBuild Infratech
PP

"We needed a site that instantly communicated trust to our global B2B partners. Lay stripped away the clutter and built a lightning-fast landing page. The difference in how international clients perceive us now is night and day."

Parth Patel CEO, Ghermar & Sons
V

"Lay built a high-performance website that perfectly positions our commercial tyre retreading business. The site looks incredibly premium, and it immediately started driving qualified leads from major fleet operators across Pune."

Vinish Owner, Capital Tyres
S

"Lay transformed our vision into a sleek, high-converting platform that loads instantly and clearly communicates our edge in the creator economy. Inquiries and campaign activations increased rapidly after launch."

Shubh CEO, ASH Clipping
SJ

"We needed a digital experience that matched our premium retail design philosophy. Lay delivered a motion-rich, flawless website that immediately elevates our brand and captures the exact feeling we want our clients to have."

Sarah Jenkins Brand Strategist, Intent Studio
(SELECTED POSTS)

Field Notes.

All posts
(GET IN TOUCH)

Let's build
something good.

Tell me what your business does, what needs to improve, and when you’d like to launch. I’ll reply with questions and a useful next step.

layshah1989@gmail.com
Ahmedabad, India
Book a 30-min call

A 30-minute conversation about fit, scope, and next steps.

Usually reply within one business day. Your details are used to respond to your inquiry.

Prefer email? layshah1989@gmail.com