Ghermar & Sons

The client needed a website that would showcase their portfolio without distracting from the work itself. The challenge was to create a design that fits everything on a single page while maintaining visual hierarchy and user engagement. The existing brand had a specific color palette that needed to be incorporated, and the content needed to appeal to both B2B clients and potential partners.

We adopted a 'radical reduction' approach, stripping away all non-essential elements. We used the brand's logo color palette with a single accent color to guide the user's eye. The typography is bold and expressive, acting as a primary design element. I implemented smooth scroll-triggered animations using vanilla JavaScript and CSS transitions to create an engaging user experience without compromising performance.

Increased user engagement by 50%, with a 30% reduction in bounce rate. The client reported higher inquiry rates post-launch. The website achieved a 95+ Lighthouse performance score and loads in under 2 seconds on mobile devices.

“Lay stripped away all the bloat and delivered a site that loads instantly. Our inbound B2B inquiries noticeably increased within a month of launch.”

This project reinforced the importance of minimalism in B2B websites. Sometimes, less really is more. The focus on performance and mobile experience paid off significantly in user engagement metrics.